AI Insights · Timothy · April 2025
Top Beauty Retail Apps in Romania: Q1 2025 Performance Overview
Explore the performance trends of the top five beauty retail apps in Romania during Q1 2025, focusing on downloads and active user data.
In the first quarter of 2025, the beauty retail sector in Romania saw notable activity across various applications on a unified platform. Here’s a detailed look at the performance of the top five beauty retail apps, based on data from Sensor Tower.
Mein dm from Germany's dm-drogerie markt GmbH + Co. KG experienced a strong start with weekly downloads peaking at around 26K in early February. Active users fluctuated throughout the quarter, with a high of approximately 654K in late January and a low near 535K in late March.
Notino: profumi e cosmetici, published by Notino, showed significant download spikes, particularly reaching 21K in mid-February. Active users remained relatively stable, with numbers ranging from 271K to 355K during the quarter.
SEPHORA - Maquillage, Parfum from Sephora saw a decline in downloads, starting the quarter at over 6K and dropping to around 3K by March. Active users also decreased from 188K to 141K over the same period.
Douglas Parfumerie & Cosmetice maintained a more modest presence, with downloads decreasing from 4.5K in early January to around 1.4K by the end of March. Active users started strong at 24K but fell sharply to about 7K.
Lastly, Oriflame had a consistent download rate, peaking at 1.6K in late January. Active user numbers were stable, ranging from 18K to 20K throughout the quarter.
These insights provide a snapshot of the dynamic beauty retail app market in Romania, with further detailed analysis available through Sensor Tower.
